By Ethan Johnson
ALBUQUERQUE, NM — After 16 months of preparation, CloudBox finally opened up for presale. Launching first in Albuquerque, NM, the CloudBox was presented as a new piece of technology meant to revolutionize the supply chain of the state's budding cannabis industry. This past week, the CloudBox sales team have pre-sold 300 units through three days of in person sales demos within Albuquerque, NM.
With the initial presale inventory set to 300 units, the team set out with a goal to reach at least 20% of the inventory sold through a preliminary purchase agreement pending an initial product test run. After a total of fourteen sales demos, the CloudBox team closed on ten, selling a total of 315 presale units. Seven of these sales came from store front dispensaries, and three came from cannabis growers.
The marketing campaign began two weeks ago starting with cold-emails. CloudBox boasted a 75%-80% open rate on first contact. With the national average being 25-35%. The emails also had a 17% reply rate after first contact, which is 15% higher than the national average. The sales demos were only in the city of Albuquerque, leaving room to expand to the rest of New Mexico, with robust cannabis markets existing in Santa Fe, Las Cruces, Taos, and several other communities such as Roswell and Farmington.
CloudBox will be ordering more units soon, and expect the next round of units to be available by the end of Q4 this year. The CloudBox team looks forward to another productive round of sales, with a target much wider than the preorder campaign.
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